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Tuesday 2 April 2013

Press Release: Lakme Sun Expert Range


Get salon-like even skin tone with Lakmé Sun Expert Range


Published by : Beautybevies

April 2nd,2013:

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Every minute spent in the sun will give you a tan which is likely to get worse if you do not take action every day. For a salon-like protection you need to protect your skin as well as reverse the sun damage every day. This is now possible by making the innovative and effective Lakmé Sun Expert Range part of your daily skin-care regime. Formulated by Lakmé experts and recommended by salon professionals, Lakmé Sun Expert Range evens out your skin tone making you look like you have just stepped out of a salon!
The Lakmé Sun Expert Range comprises of two varied sets of products: sun screens in varying SPF strengths to protect your skin and damage reversing formulations for cleansing and moisturizing. Recommended by salon specialists, it gives you 97% protection from harmful UVA and UVB rays and protects you from deep-skin damage caused by the sun. Both product lines are dermatologist tested, non-hypoallergenic, non-comedogenic and contain extracts of cucumber and lemon grass that offers the best protection and soothing properties against sun damage.



Tanning causes deep damage to the skin’s derma layer and is the most visible sign that your skin is suffering. Sun spots, pigmentation, age lines, dryness, uneven skin tone are some of the other signs of sun damage. A ‘de-tan’ treatment at a salon rids your tanned skin and evens out your skin tone. Now you can flaunt that salon-like result everyday by using the Lakmé Sun Expert Range while also protecting your skin against damage.
Two step regime for an even skin tone:
Step 1: Protect
Before stepping out every morning, make sure you use the power-packed Lakmé Sun Expert UV Lotions with varying SPFs to protect your skin from the harshness of the sun. Re-apply every 2-3 hrs especially if outdoors, to ensure day-long protection.
Protect your skin with the range of Lakmé Sun Expert UV Lotions:
  • ·         Lakmé Sun Expert Fairness + UV Lotion SPF 50 PA +++: For normal to dry
  • ·         Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA ++: For normal to dry skin
  • ·         Lakmé Sun Expert Fairness + UV Lotion SPF 30 PA +: For Oily Skin
  • ·         Lakmé Sun Expert Fairness + UV Loti on SPF 24 PA ++: For all skin types


Step 2De-tan
On returning from a day of sun exposure, whether indoors or outdoors, make sure you apply the soothing Lakmé Sun Expert After Sun Range to remove the tan and correct your skin tone. For effective benefits make Lakmé Sun Expert After Sun Range a part of your daily regime.
De-Tan your skin with the use of Lakmé Sun Expert After Sun Range:
  • ·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Wash: Evens out the patchiness caused by the      sun
  • ·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun Face Mask: Evens out and lightens tanned skin
  • ·         Lakmé Sun Expert Skin Lightening + De-Tan After Sun-Gel: Leave the moisturizing gel on as you sleep to hydrate your skin and soften it
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